Axonom increases accessibility and quality leads with Live Guide
Challenge
Whenever possible, Axonom drives prospects to its Web site for information about its wide-ranging customer relationship management (CRM) and partner relationship (PRM) enhancement solutions. But what happens when, after clicking around, those people still have questions?
Solution
After looking at a range of alternatives and even trying a few, Axonom elected to expand its customer communications choices with a live chat solution from Netop. Within a week, Axonom received its first promising lead and has continued to generate strong conversations ever since. The company is experiencing a one-to-one match between qualified leads who use live chat and those who fill out lead forms.
Results
Within two months of deployment, Axonom has begun to note how customers use live chat. Although some questions are technical, an overwhelming number are about price. This provides the company with a service-oriented tool for attracting and then qualifying potential leads, and for capturing valuable information about each chat visitor.
Axonom is happy to use its new live chat solution from Netop as a convenient customer service enhancement, a low-impact way to engage prospects in conversation, and a potent lead-generation tool. As it learns more about the capabilities of live chat and how customers prefer to use the tool, the company expects to roll it out to other areas of its business over time.
About Axonom
Headquartered in Minneapolis, Minnesota, Axonom is a leading provider of enterprise-level Customer Relationship Management (CRM) and Partner Relationship Management (PRM) enhancement solutions for Microsoft Dynamics CRM.
