Live Chat for Email
Increase email response rates with Live Guide
Email has become the default method of communication in business today. But with all of the digital clutter most email marketing messages have a very low response rate. Live Guide helps you increase response by embedding click-to-chat capability right inside your email message. Your customers simply click a link and they are instantly chatting live with your sales team using text, audio and video.
Live chat for email helps increase response rates since readers connect instantly with your sales and support team without the need to stop and dial a phone or go to a separate website.
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Best practice
Use Live Guide to transform your email into a personal two-way dialogue. Instead of simply asking customers to call you back or return your message at another time, use click-to-chat is a third option that will engage with your customer in a way that is immediate, convenient and unique; and does not require them to pick up the phone or send a separate email.
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Bottom line benefits
Live Guide provides a unique opportunity to transform your email marketing from a one-way monologue to a two-way dialogue. By embedding click-to-chat functionality your email marketing campaign takes on a new dimension; from a transaction-based effort to a compelling customer conversation.
- Increase response rates by embedding live chat capability in your email campaigns
- Customers simply click the link and they are instantly chatting with your sales team
- Automated email (e.g., when they request information, or download a free trial) becomes personal and immediate
- Drip marketing email campaigns nurture prospects through a long sales cycle
- Live chat makes it more likely that customers will contact your sales team and take the next step toward a purchase
- Including a chat link as a part of standard email signatures line improves response from prospects who may be reluctant to pick up the telephone and call
